PROJECT
Calvin Klein e-Commerce Experience
Company Snapshot
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Industry: Fashion & Lifestyle Retail
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Market: Global (B2C)
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Size: A global fashion brand under PVH Corp with billions in annual revenue
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What they offer: Fashion, underwear, and lifestyle products known for their minimal, iconic aesthetic and mass appeal.
Project Overview
Contributed to Calvin Klein's digital marketing and e-commerce design across multiple touchpoints — responsive web and email experiences aligned with the brand's visual identity, working within Calvin Klein's brand guidelines and seasonal gazettes.
Role & Contributions
- UI Design: Designed a range of UI modules — headers, navigation menus, landing pages, and campaign components
- Cross-Channel Consistency: Extended assets into coordinated newsletters and social media visuals for a cohesive look across platforms
- Campaign Alignment: Ensured consistent storytelling across web, email, and social
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