PROJECT
DWL Diagnóstica Branding & Digital Presence
Company Snapshot
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Industry: Medical Diagnostics and Laboratory Equipment
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Market: Brazilian B2B, serving medical laboratories and healthcare professionals
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Size: Small-to-medium business with a strong regional client base
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What they offer: DWL Diagnóstica specializes in providing high-performance laboratory equipment, reliable reagents, and specialized technical support to enhance the precision and efficiency of medical diagnostics.
Project Overview
Following a high-stakes split between business partners, DWL Diagnóstica needed to project stability and preserve its premium reputation — its existing identity and website had gone stale and unmaintained just as the company needed to signal a confident new chapter.
Role & Contributions
- Brand Identity: Designed a complete new visual identity system, honoring the brand's existing heritage rather than discarding it
- Digital Presence: Modernized the website and digital communication into a clearer, more professional framework
- UX & Content Strategy: Optimized the site's structure and content to support customer acquisition and inbound inquiries
