PROJECT
Fromanteel Watches
Company Snapshot
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Industry: Watches & Accessories
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Market: Premium and vintage-inspired, positioned for people who appreciate watches as collectors — accessible rather than ultra-high-end
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Size: Independent brand, sold online with an appointment-only showroom in Amsterdam
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What they offer: Vintage-inspired watches for collectors and enthusiasts
Project Overview
Fromanteel needed to revive and reorganize its marketing materials — the brand didn't have a strong, established identity that others could reliably build from. Built the brand book and guidelines from the ground up, giving the brand a foundation that could support consistent work from anyone on the team going forward.
Role & Contributions
- Brand Strategy: Defined brand concept, manifesto, goals, and tone of voice
- Visual Identity: Designed color palette, typography, and illustration system
- Brand Guidelines: Documented rules for consistent application across channels
- Photography: Directed and shot brand photography alongside the identity work
- Campaign Application: Extended the system into social media, web, and seasonal campaigns, including the Xmas Campaign
