PROJECT

Gavita Industry-Specific Website

Company Snapshot

Industry: Agricultural Lighting Technology
Market: Global B2B, including horticulture, floriculture, and medicinal plant production
Size: Leading brand in professional grow lighting, part of Hawthorne Gardening (ScottsMiracle-Gro)
What they offer: High-end lighting fixtures and systems designed for controlled environment agriculture, serving both commercial growers and specialized markets.

Project Overview

Gavita needed sustained creative direction to keep its identity and messaging consistent as it scaled internationally — first through an in-house Art Director role, then as a continuing freelance creative partner.

Role & Contributions

Design Strategy: Set design strategy across web, campaign, print, and trade channels; owned the creative budget for key campaigns
Campaign Direction: Directed the #MYGAVITAGREENTHUMB campaign, including its promotional video and online rollout
Product Launch: Led the launch campaign for Gavita's Controllers product line
Digital Design: Designed and built the Gavita website
Brand Merchandise: Produced branded merchandise (Gavita T-shirts)

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